Well, another wasted evening, another potential "Mr. Right" walking out of my life. I guess I should be used to it by now, because it's just so typical: Men will talk all day about how much they value ambition and intelligence in a partner, but when they finally meet a successful, educated gorgon, all of a sudden they head for the hills. Needless to say, a smart and sophisticated companion isn't what these men are actually looking for. No, what they really want is some easily impressed mortal who'll laugh at all their jokes. Someone who won't challenge their minds or disagree with their opinions. Someone who lacks a visage so terrifying it turns all beholders into solid stone. I suppose I could giggle, bat my eyes, and absent-mindedly twirl a fanged, hissing serpent around my fingers—but that's not who I am.

Relationship-centered erotica is very important at Berkley, where executive editor Cindy Hwang notes that although the imprint has only been publishing its Heat line since 2005, “In that short period of time, we’ve really seen the erotic romance take off. This isn’t to say these books aren’t as sexy as other erotica—just that there’s an emphasis on the character development and emotional connection between the characters.” Hwang cites Emma Holly’s September Fairyville as a great example of a book that combines intense emotional connections with “envelope-pushing sexuality.”

"As we understand it, angel books are appealing to the same people who were reading so-called misery memoirs," says Michelle Pilley, MD and publisher of Hay House, which publishes angelic bestsellers by Jacky Newcomb and Doreen Virtue. Tales of tragic childhoods were big sellers in recent years, but since the recession sales of the genre have dropped dramatically. According to supermarkets, where misery memoirs have always sold strongly, the same readers have turned to angels instead. These angel books particularly appeal to people who do not feel a connection to traditional religion. "I think people find (angels) very approachable," says Pilley. "They're very accessible. People study the different archangels and their different attributes, and they feel they can have a direct personal connection to these angels in a way they may not be able to do with a God. You have personal (guardian) angels, who are (devoted to) you as an individual, and people without strong religious faith may not feel God has such a personal interest."